The Freshest Seafood

Fresh Seafood

We challenge the status quo to bring you the best seafood. All sustainable, it's better for you and our oceans.

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Direct from the Fishermen

Why Vital Choice?

No one is better suited to bring you seafood than Randy Hartnell, former Alaskan commercial fisherman and founder of Vital Choice, who shares our passion for health and vitality.

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Delivered to your door.

Free Delivery

Vital Choice offers free shipping on orders of $99 or more, delivered to your door. Their fresh-caught fish is flash frozen and vacuum-sealed to preserve peak flavor and nutrition.

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