We challenge the status quo to bring you the best seafood. All sustainable, it's better for you and our oceans.Browse Seafood
Why Vital Choice?
No one is better suited to bring you seafood than Randy Hartnell, former Alaskan commercial fisherman and founder of Vital Choice, who shares our passion for health and vitality.Learn More
Vital Choice offers free shipping on orders of $99 or more, delivered to your door. Their fresh-caught fish is flash frozen and vacuum-sealed to preserve peak flavor and nutrition.Learn More